digitallawJournal of Digital Technologies and LawJournal of Digital Technologies and Law2949-2483Kazan Innovative University named after V. G. Timiryasov10.21202/jdtl.2024.48GNQSWZdigitallaw-491Research ArticleARTICLESСТАТЬИLegal Aspects of Personal Data Protection and the Issues of Competition in Digital MarketplacesПравовые аспекты защиты персональных данных и проблемы конкуренции на цифровых рынкахhttps://orcid.org/0009-0001-5686-230XКолаволеА.KolawoleA.

Колаволе Афувапе – магистр права, ассистент преподавателя, Школа права

131001 Нарьяна, г. Сонипат, Нир Ягдишпур Виледж, Сонипат Нарела РоудWoS Researcher ID: https://www.webofscience.com/wos/author/record/LPP-5259-2024Google Scholar ID: https://scholar.google.com/citations?user=2tZOhdcAAAAJ

Kolawole Afuwape – LLM, Assistant Lecturer, Jindal Global Law School

Sonipat Narela Road, Near Jagdishpur Village, Sonipat, Haryana 131001, NCR of DelhiWoS Researcher ID: https://www.webofscience.com/wos/author/record/LPP-5259-2024Google Scholar ID: https://scholar.google.com/citations?user=2tZOhdcAAAAJ

kolawole.afuwape@jgu.edu.inГлобальный университет имени О. П. ДжиндалаИндияO. P. Jindal Global UniversityIndia2024281220242410311053Copyright © Kolawole A., 20242024Колаволе А.Kolawole A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.lawjournal.digital/jour/article/view/491Objective

Objective: to develop approaches and proposals to improve the legal mechanisms for the personal data protection in the context of the evolving digital markets and the growing digital competition.

Methods

Methods: the article is prepared based on formal legal and comparative legal research methods.

Results

Results: the unique features of digital markets are shown, which must be taken into account to achieve the goals of antimonopoly legislation. It is marked that the fundamental elements of the digital market include the big data concept and big data analytics, which, based on digital platforms, are capable of producing many direct and indirect network effects. The latter require understanding for an effective antitrust response and the application of appropriate legislation. The author proves that the growth of digital platforms as a business model and vital infrastructure of the digital economy should be viewed as a factor in improving legal regulation of relations in the sphere of data protection and confidentiality. The paper identifies the potential of digital platforms for assessing the current market power and the impact of competition on limiting this power. The data are considered as an integral component of the overall competitive market landscape. The current European Union regulation in the field of digital platforms and personal data protection is analyzed. The author identifies difficulties associated with the creation and application of effective regulations governing the activities of digital platforms. The article proves that antimonopoly authorities need to change approaches to analytics in order to take into account the distinctive features of digital platforms. It is noted that such changes may require legislative reforms and revision of procedures to match the rapid development of these markets and ensure that any potentially anticompetitive behavior is thoroughly investigated.

Scientific novelty

Scientific novelty: the research contributes to the development of approaches to determining indicators of ensuring the personal data confidentiality under the digitalization of markets and to evaluating the effectiveness of antimonopoly legislation and its application in a new competitive environment.

Practical significance

Practical significance: the results obtained can be used as a basis for improving antimonopoly and personal data protection legislation, as well as legal regulation of digital platforms in general.

Цель

Цель: разработка подходов и предложений по совершенствованию правовых механизмов защиты персональных данных в условиях развивающегося характера цифровых рынков и роста цифровой конкуренции.

Методы

Методы: статья подготовлена на основе формально-юридического и сравнительно-правового методов исследования.

Результаты

Результаты: показаны уникальные особенности цифровых рынков, которые необходимо учитывать для достижения целей антимонопольного законодательства. Отмечается, что основополагающими элементами цифрового рынка являются концепция больших данных и аналитики больших данных, которые на основе цифровых платформ способны производить многие прямые и косвенные сетевые эффекты, требующие понимания для эффективного антимонопольного реагирования и применения соответствующего законодательства. Рост цифровых платформ как бизнес-модели и жизненно важной инфраструктуры цифровой экономики рассмотрен как фактор совершенствования мер правового регулирования отношений, связанных с защитой данных и конфиденциальностью. Определен потенциал в сфере цифровых платформ показателей оценки сложившейся рыночной силы и влияния потенциальной конкуренции на ограничение этой силы. Данные рассмотрены как неотъемлемый компонент общего конкурентного ландшафта на рынке. Анализу подвергнуто действующее в Европейском союзе правовое регулирование в сфере функционирования цифровых платформ и защиты персональных данных. Выявлены трудности, связанные с созданием и применением эффективных нормативных актов, регулирующих деятельность цифровых платформ. Обоснована необходимость изменения антимонопольными органами подходов к аналитике с тем, чтобы учесть отличительные особенности цифровых платформ. Отмечено, что такие изменения могут потребовать законодательных реформ и пересмотра процедур, чтобы соответствовать быстрому развитию этих рынков и обеспечить тщательное изучение любого потенциально антиконкурентного поведения.

Научная новизна

Научная новизна: проведенное исследование вносит вклад в разработку подходов к определению показателей обеспечения конфиденциальности персональных данных в условиях цифровизации рынков и оценке эффективности антимонопольного законодательства и практики его применения в новой конкурентной среде.

Практическая значимость

Практическая значимость: полученные результаты могут быть положены в основу совершенствования антимонопольного законодательства и законодательства в сфере защиты персональных данных, а также правового регулирования деятельности цифровых платформ в целом.

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The authors declare that there are no conflicts of interest present.